25 October 2012

#Shock #CashMob #Enfield!

Pam, Owner of Ma Battley's with Cash Mobbers and North London Brass!

I'm still on a high, after taking part in the latest Shock Cash Mob! 'What is a Shock Cash Mob', I hear you question.

Well, it's an idea imported from America, the first one I heard of in the UK, was done at Harringay Market. The ones in Enfield have built on the original idea and added a few enigmatic twists.

The main idea is to boost local independent businesses. Around 10 people arrange to meet up and each one of those people brings a tenner. They then descend upon one lucky shop and each person spends their tenner, or even more!

It's a way to inject cash into our local economy and make an independent retailer's day!

Ten CASH MOBS are being arranged in Enfield, in the run up to Christmas. Two have already been done, the first was at The Village Wholefood Store, the second one which was today, was at Ma Battley's a really cute Sweet Shop, with a very quaint tea room above it.

People pledge their tenners but don't get to know the location of the independent shop, until the night before.Which makes it all very enigmatic and exciting.

Oh and it's a shock for the shop owner, who doesn't know it's happening, until it's happening.

Sweet Sensation!

Today, there was an extra special twist, which was to have North London Brass playing outside the shop. We walked from the fountains outside Enfield Town Library into Enfield Town itself and as we came onto the High Street the brass band struck up some happy tunes! Passers-by were smiling, our tenners were waving and Ma Battley's owner Pam and her staff did not know what on earth was going on!! I don't know who explained but somebody must have done, as she was looking very happy indeed. I was taking photos and telling people outside to go in and spend some cash! The press were there too, taking pictures and Pam must have felt like a star for the day, or at least like it was her birthday.

The special moment for me, was when I looked at Pam's shop and saw all the people browsing and holding onto things that they would buy, prettily packaged confectionery in cellophane, tied up with colourful ribbons, or pick and mix sweets, items that looked like they must be for presents and chocolate and sugar-free sweets,browsing, shopping and chatting, all with jolly music playing outside the shop!

Cash Mob Below, Calm in the Tea Room!

I made my way to the back of the shop, away from the crowd that had now grown with some extra people joining in. I saw the stairs hidden away at the back, you won't notice them if you don't look for them, no flashing neon signs here and climbed up and up, into the Tea Room, that is just above the Sweet Shop. Coming to this place feels just like you're on a seaside holiday, with the olde worlde atmosphere of the sweet shop below and the calm oasis of the tea room above. Pretty pinks and flowers dominate and it just looked so tempting to sneak up there and relax but I thought it would look a little rude, leaving my friends below spending their cash without me! I turned back on myself and prepared myself to shop! Oh Yeah!!!

Permission to Act Like a Kid in a Sweet Shop!

Everyone in that shop had a smile on their face, the owner, the staff and especially the Cash Mobbers! Knowing that we had to spend £10 in this local independent business and that it was a good thing to do, made me feel like a child that had just been given a wedge of pocket money and a free-reign to get what I wanted. This is what I ended up buying:

Two packets of sugar free sweets for Gunter, my partner.
A little chocolate animal for my youngest son.
A packet of Mint Poppets, for my oldest son.
A very cute indulgent chocolate heart, as part of my Mum's next birthday present.
Wine Gums for Nick de Bois because he couldn't come and hopefully when he eats them he will feel encouraged to come to the next one and give Westminster a miss!
2 Halloween bags of Chocolate.
And for me!!! Guess what! I found an incredibly healthy item to enjoy, Liquorice Wood!!!! And it's absolutely delicious.
Ok I admit, I spent a bit over a tenner but that's good, isn't it!!

The reward for doing this, is the buzz you get and seeing the happiness that is spread, the morale being boosted and the profile of the business being lifted, with some press coverage too and plenty of Twitter and Facebook action!

A very big thank you for the Cash Mobbers that pledge their tenners in this way and make this all possible and to the press for coming down to photograph it and also to North London Brass, for making it all extremely entertaining!

If you support this idea, then please show it and let everyone know about it by using the Share buttons below and letting our community know about it, via Facebook, Twitter and the such-like.

Find out when the next one is, here.

Press Coverage!

A big thank you to the following for supporting this campaign, through covering the story!

Click on the links, to read the articles.

7 October 2012

Business Mum Week!

SHOCK Cash Mob at The Village Wholefood Store!

Did you know...

That from October 1st to October 7th, it was Business Mum Week 2012?

I don't know about you but I'm a Mum and if you're a Mum too, you're probably very busy, if you're a working Mum and especially if you run your own business, then you're probably extremely busy.

That particular week was for me, extremely busy indeed! It's one of those weeks, where I didn't realise, until at the end of the week, when I could relax and allow myself to rest, I looked back and thought, 'That was a busy one!'.

Art Exhibition!

For a start, we had a new art exhibition going up, by Love Light Art, on Monday. The old exhibition had to come down, the new one had to go up, more space had to be made, as there are so many brilliant pictures, just so many of them, there are cards and prints and at the same time a new delivery of goodies came into our shop, that all needed pricing and labelling up.

SHOCK Cash Mob!

At the same time, I was secretly organising a mob of ten people to go into a great health food shop, The Village Wholefood Store, to shock the owner by all spending £10 each and giving a brilliant local independent retailer a boost with finances and some great PR, with the press coming down to cover the story and highlighting Jill Simpson's business! You can find out more about this story by reading my guest blog on Clare Rayner's The Retail Champion Blog, or by taking a peek at the coverage by The Enfield Advertiser!

New Skinny Me Meet Up!

In the same week we were hosting a special event for the participants, or potential participants in the New Skinny Me programme. It was at that point, on Friday, the end of the week that everything seemed like it was colliding together.


My 3 year old wasn't feeling his normal self, not ill but just not himself, let's say, not ill....yet! I was meant to be concentrating on the New Skinny Me meet Up but couldn't, everything was coming together, yet colliding at the same time! A lady that I had connected with on Facebook arrived at the same time as the New Skinny Me meeting was still ongoing, with clothes and toys that I was buying from her in preparation for my 3 year old's next birthday and all at the same time as trying to pay money to the lady from the Enfield Preservation Society, for some picture cards of our local area, for the shop. My phone was beeping and bleeping with people responding to posts and pictures of the Cash Mob event and the art exhibition, oh and asking if they would like to vote for me in The Top 100 Mums, Business Mum Awards, by The Mum's Club! And at the same time, I was trying to get an Enfield contact for a journalist, for a story, just to help them out because I reckon, that's what Mums do, isn't it! At the same time, I'm trying to meet up with my brother from America, my sister-in-law and new baby nephew but haven't got not one second to spare, to communicate!

My 3 year old got his cuddles, New Skinny Me ladies, got their guidance from Amrit, The Enfield Preservation society got their money, as did the lady with the clothes and toys and guess what! The journalist even managed to get his contact!! I even got to see my brother and the rest of the family, then my car broke down, with 3 year old in it too. Just remembered that I was covered by my insurance policy, as an added extra to have breakdown cover! 

We were rescued, then I got home and oldest son was very pleased to see me, I was exhausted and needed to clear up the lounge ready for the weekend, whilst Gunter, my partner cooked for us all.

So, that definitely was one busy and exhausting week!

Top 100 Mums!

Today, Sunday, life was a bit calmer, after I had put in a food order to arrive at the shop, for the next day, we all went to and enjoyed the new weekly Crews Hill Market! Towards the end of the evening, I got the children ready for bed, with relaxing baths and washed and combed their hair, got their things ready for school and nursery the next day. At around 9pm, I get onto facebook and get distracted for a few hours, then decide to wind down and get ready to go to bed, as it's 10.30pm. I decide to finish up by reading my emails and deleting the ones I don't need. I open my email up and right at the top, in big capital letters, where I can't possibly miss it, there's an email with the subject starting, 'CONGRATULATIONS!' My heart started thumping, was I one of the Top 100 Mums in the UK, or not?

I opened the email and, read through quickly and this is what it said....

'CONGRATULATIONS! You have been voted into the Top 100 of the Mums Club 2012 Awards!'

I read on and the email told me that it had been Business Mums Week the whole of my very hectic week and the irony wasn't lost on me, that I completely didn't realise purely because I'm a busy Mum!

So to everyone that has voted for me in these awards and made me feel loved, valued and appreciated, I say a mighty big thank you and I will always do my best to share our success, with you!